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Privacy Policy | EatWell ToolKit

Posted: December 01, 2021

At EatWell ToolKit, our mission is to help people develop a long-term approach to weight management. That mission covers our extends to our online community as well through our websites, applications, and connected products and services (which we collectively call the “Services”) and that’s why we also refer to our online community members as “Members.” Our privacy policy describes what Personal Data we collect online, offline and in stores and how we use and share that information.

We encourage you to review our privacy policy and click on the available links or select “read more” if you want additional information on a particular topic. If you have any questions about how we handle or protect your Personal Data, please contact us through our Support Team.




Who We Are

We are EatWell ToolKit Limited as well as our family of affiliated companies (“EatWell ToolKit”). We provide internet and mobile application-based services including the apps linked to below:


Information We Collect

EatWell ToolKit collects information to operate our business and provide you with innovative fitness and wellness solutions. We collect both Personal Data and Other Information in support of these efforts.

"Personal Data" is information that can be used, directly or indirectly, alone or together with other information, to identify you as an individual Athlete. This may include your precise Location Data and your Performance Data.

"Other Information" is information that is anonymous, aggregate, de-identified, or otherwise does not reveal your identity. Some examples include age, gender, browser and operating system, time spent using our Services, and webpages visited. We collect and use this information to understand how you and our community as a whole use our Services and constantly tune, enhance, innovate and build products and services to reflect the needs of Members. When you are using a mobile device, we also collect and use your Apple Identifier for Advertising (IDFA) and Google Advertising ID (AAID) to recognize your device and support advertising activities on our Services. These number values are not permanently tied to your device and, depending on your operating system, you can reset it through your device settings.

Generally, we do not consider Other Information to be Personal Data. Regardless, if we link together Other Information in a way that renders it individually identifiable, we will treat the combined information as Personal Data.


We collect Personal Data in the following ways:

  • When you register with us, we collect registration and demographic details (.e.g., name, username and password, email address, date of birth, and location). Read More

  • When you use or interact with our Services, we collect Personal Data such as Performance Data and Location Data. Read More

  • When you connect with us through social media, we may collect account or profile information. Read More

  • When you shop or browse online, we collect purchase and browsing data

  • When you shop in-store, we may collect contact and purchase information.

  • When we provide you access to third-party products and services.

  • When you take surveys and enter challenges, promotions, contests, and sweepstakes, we collect contact, demographic and eligibility information.

  • When we supplement your information, we collect additional Personal Data about you.

  • When you engage with our online communities or with advertising on the Services, we may collect Personal Data about those interactions


How We Use Personal Data

EatWell ToolKit uses the data we collect to operate our business, advertise and provide our products and Services, improve existing products and services, develop new products and services, and to improve and personalize your experiences interacting with us. We also use your Personal Data to communicate with you and to deliver advertising that may be more relevant to you.

We use the information we collect to:

  • Operate our business and provide our Services to Members, individuals and communities Read More

  • Personalize experiences on our Services, better understand our Members and gain consumer insights Read More

  • Provide you with access to third-party products and services Read More

  • Support research and academic research Read More

  • Address security issues and to resolve disputes Read More

  • Tailor our advertising and marketing Read More

  • Communicate with you and respond to your requests Read More

  • Administer Promotions Read More

  • How We Disclose Personal Data


EatWell ToolKit will only disclose your Personal Data with your knowledge and as stated in this Privacy Policy or as indicated at the time of collection. This includes disclosures that will enable us to fulfill our obligations to you, and allows us to manage our business operations. We will only share your Personal Data with third parties in certain limited instances, namely with your consent, or as is necessary to complete a transaction or provide a product, service, or feature that you have requested.

We may disclose your Personal Data as described in this Privacy Policy and in the following ways:

  • To Affiliates, Partners, Vendors, and Suppliers Read More

  • During Recruitment and Job Applications Read More

  • To Enable the Use of Our Services Read More

  • In Community Forums


As We Grow and Change – Corporate Transactions and Reorganizations (country specific disclosures may apply)

As Required by Law and Special Circumstances (country specific disclosures may apply)


Information Security

EatWell ToolKit is committed to protecting the security of your Personal Data. We use technical and organizational measures designed to protect your information against unauthorized access, theft, and loss. We also recommend that you take additional measures to protect yourself and your information, such as installing anti-virus software, closing browsers after use, keeping confidential your log-in credentials and passwords, and making sure that you regularly update software and apps you have downloaded to ensure you have enabled the latest security features on your devices.


Data Retention

EatWell ToolKit will retain your Personal Data for as long as you maintain an Account or as needed to provide you the Services. We will also retain and use your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


How We Use Data Collection Tools and Online Advertising

EatWell ToolKit uses cookies and other data collection tools like web beacons to collect data that help us personalize your use of our websites and mobile applications. We also work with a variety of advertisers, advertising networks, advertising servers, and analytics companies ("Ad Partners") that use various technologies including cookies to collect data about your use of the Services (such as pages visited, ads viewed or clicked on) so that we and our Ad Partners deliver ads to you based on your interests and online activities.


Managing Your Privacy Settings

We provide you several ways to manage your privacy settings:


  • Update your default settings for in-app data sharing Read More

  • Opt-out of cookies and interest-based ads Read More

  • Set your communication preferences Read More

  • Manage your geolocation services Read More

  • Downloading AppChoices Read More



We do not knowingly collect Personal Data from children under 13. If you become aware that a child has provided us with Personal Data without parental consent, please contact us through our Support Team. If we become aware that a child under 13 has provided us with Personal Data without parental consent, we will take steps to remove the information and terminate the child's account.


Third Parties We Don’t Own or Control

Please note that this Privacy Policy does not apply to the practices of companies that we do not own or control or to people that we do not employ or manage. For example, if you download one of our applications on your smartphone, the manufacturer of your smartphone may have a policy that applies to its own practices for collecting information through that smartphone. We encourage you to read the privacy policies of each and every device, website, and service that you use.


How to Contact Us

If you have any questions, comments, or concerns about how we handle your Personal Data, then you may contact us through our Support Team or write to us at:


Privacy Policy Updates

We may update this Privacy Policy from time to time without prior notice. You can determine when this Policy was last revised by checking the Effective Date. We encourage you to periodically review this privacy policy to ensure you understand our privacy practices. If you have a registered account, we may notify you of any changes to our privacy policy via email and we may ask you to affirmatively acknowledge and consent to the changes the next time you use our Services.

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